Date
2019 - Current
Client URL
www.bsecure.pk/
Client
bSecure
Brand Design, Sales & Marketing, UI/UX Design, Website & Product Development
bSecure is a one-click checkout solution for your business with a strong focus on security and unifying major payment methods.
We bring everything together that’s required to manage and streamline your product checkout for an instant buying experience. A security-centric approach with every transaction encrypted and never compromising on transparency of user needs and expectations.
Branding & Identity
The brand identity is crafted with artistic yet subtle use of the vibrant color palette and refined typography which all reflect the key factors which we had while designing the logo. Initially, it was important to create a brand guide for using the design system in order to promote the brand according to right identity. So, branding for bSecure included a good deal of things like color scheme, typography, swags and brand accessories etc.
Overall process was important to complete before moving towards the process of product design and eventually development.
Product Design
Kick started and launched bSecure as a one-click checkout solution for selling products all across the globe instantly. After few months of non-stop handwork with sole determination of making this brand a success, we were able to successfully established bSecure as one the the leading checkout solution in Pakistan. Starting such a project that too from scratch was a huge challenge.
Anything related to online payments is such a risk that we had to carefully manage each and every detail and requirement while making the sure our users love the journey. Along with checkout, we had to create dashboards and portals for the company and for merchants to manage and track the relevant activities
Sales & Marketing
Our main focus was on creating and implementing the visual elements that support the overall sales and marketing efforts. This included designing marketing materials such as brochures, advertisements, and social media posts, as well as creating the brand's website and designing packaging for products.
In addition to creating the visual elements, we also shape the marketing plan and strategy for the brand. This included researching the target audience, determining the best channels for reaching them, and creating a budget and timeline for marketing activities
Hussain Imtiaz